Empowering People & Communities - One Voice at a Time

TARGETED MESSAGING FOR EVERY GENERATION AND AUDIENCE

Empowering connections through tailored communication strategies. Understanding generational values, media preferences, and audience-specific needs can inspire meaningful action and build stronger communities.

This content is continually evolving. Our Community Insights Survey is designed to capture real data on what drives decision-making, media preferences, and challenges across generations, geographies, and cultural groups. We’ll refine these insights as data becomes available to provide more relevant and impactful messaging strategies.

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TARGETED MESSAGING FOR DIVERSE GENERATIONS AND AUDIENCES

By understanding generational values, media preferences, and audience-specific needs based on research, we can craft messages that inspire action and foster stronger communities.

BABY BOOMERS

Born between 1946 and 1964
(ages 60 to 78)

RELIABLE AND LEGACY-ORIENTED MESSAGING

  • Values: Stability, tradition, and trusted institutions.
  • Media Preferences: Newspapers, TV news, email newsletters.

AUDIENCE INSIGHTS, EXAMPLES, AND SOURCES

  • Individuals:
    Focus on health, retirement planning, and creating a legacy.
    Example: Email newsletters with tips on Medicare benefits, retirement savings, or legacy planning.
    Sources: AARP, Mayo Clinic, local government sites.
  • Families:
    Strengthen bonds through shared traditions and values.
    Example: Create family history projects or shared vacation planning tools.
    Sources: FamilySearch.org, Ancestry.com.
  • Educators:
    Foster mentorship and generational knowledge-sharing.
    Example: Encourage cross-generational storytelling activities in classrooms.
    Sources: EducationWeek, Scholastic.
  • Community Leaders:
    Advocate for local solutions rooted in long-standing principles.
    Example: Organize town hall meetings addressing healthcare or public safety.
    Sources: Local government newsletters, League of Women Voters.

GEN X

Born between 1965 and 1980
(ages 44 to 59)

PRAGMATIC AND INDEPENDENT MESSAGING

  • Values: Real-world solutions, financial stability, and adaptability.
  • Media Preferences: TV, blogs, podcasts, and hybrid digital-traditional platforms.

AUDIENCE INSIGHTS, EXAMPLES, AND SOURCES

  • Individuals:
    Promote work-life balance and pragmatic decision-making.
    Example: Blog posts or podcasts on career transitions and family financial planning.
    Sources: MarketWatch, Forbes, LinkedIn Learning.
  • Families:
    Highlight collaborative family planning and financial security.
    Example: Tools for budgeting and managing college savings accounts.
    Sources: Fidelity, Bankrate.
  • Educators:
    Equip them with tools to foster critical thinking in students.
    Example: Introduce problem-solving exercises in lesson plans.
    Sources: Edutopia, American Educator.
  • Community Leaders:
    Provide data-driven solutions to regional challenges.
    Example: Host community workshops on housing affordability or economic development.
    Sources: Brookings Institution, Pew Research Center.

MILLENNIALS

Born between 1981 and 1996
(ages 28 to 43)

VALUES-DRIVEN AND SOCIAL MESSAGING

  • Values: Social change, sustainability, and personal growth.
  • Media Preferences: Social media, video platforms, and digital advocacy tools.

AUDIENCE INSIGHTS, EXAMPLES, AND SOURCES

  • Individuals:
    Inspire alignment of personal goals with social impact.
    Example: Video campaigns on climate change, career purpose, or work-life balance.
    Sources: TED Talks, Vox, Medium.
  • Families:
    Encourage collaboration on sustainability and inclusivity.
    Example: Digital guides on eco-friendly living and inclusive parenting practices.
    Sources: The Spruce, Parents.com.
  • Educators:
    Leverage technology to engage students with purpose.
    Example: Interactive platforms that connect lessons to social justice themes.
    Sources: Common Sense Education, Google for Education.
  • Community Leaders:
    Drive community-centered initiatives with progressive messaging.
    Example: Advocacy toolkits for local environmental campaigns.
    Sources: Change.org, Indivisible.

GEN Z

Born between 1997 and 2012
(ages 12 to 27)

AUTHENTIC AND INCLUSIVE MESSAGING

  • Values: Diversity, authenticity, and immediacy.
  • Media Preferences: TikTok, Instagram, YouTube, and real-time updates.

AUDIENCE INSIGHTS, EXAMPLES, AND SOURCES

  • Individuals:
    Emphasize personal identity and peer-driven advocacy.
    Example: TikTok series addressing mental health, personal branding, or social causes.
    Sources: Mental Health America, TikTok educational creators.
  • Families:
    Strengthen intergenerational communication using technology.
    Example: Family-focused social media challenges to build unity and shared understanding.
  • Educators:
    Use dynamic, tech-integrated strategies to engage students.
    Example: Real-time polls and interactive quizzes using apps like Kahoot or Quizlet.
    Sources: ClassDojo, EdTechReview.
  • Community Leaders:
    Leverage visually compelling, youth-focused messaging to inspire change.
    Example: Use Instagram Lives with young activists to discuss community challenges.
    Sources: UN Youth, Global Citizen.

EXPLORE OUR RESEARCH INSIGHTS

Dive deeper into generational dynamics, media preferences, and cultural insights

GENERATIONAL RESEARCH

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